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Website Redesign

Dhunseri

Bespoke Web Platform for Premium Orthodox Teas

Next.jsTailwind CSSLighthouseSEO
Dhunseri showcase
Overview

About the Project

Dhunseri is a global orthodox tea manufacturer. The website redesign presents a high-luxury, cinematic interface featuring custom narrative grids, agricultural transparency, and seamless wholesale sitemap integrations.

The Challenge

Core Problem Statement

The legacy wholesale portal was slow, structurally disconnected from the brand's rich heritage, and non-responsive. The objective was to craft a lightning-fast showcase representing their estates, while organizing automated B2B sample requesting pipelines.

Key Metrics
100/100

Lighthouse core performance and SEO indexing score.

3.5x

B2B sample inquiry lift within 30 days of redesign launch.

100%

Layout responsiveness across mobile devices, tablets, and desktops.

Information Architecture

Structured Sitemap

Heritage Portal

  • Estates narrative
  • Orthodox process
  • Sustainability logs

Wholesale Portal

  • B2B catalog search
  • Dynamic sample builder
  • Logistics tracking

Global Distribution

  • B2B inquiry funnel
  • Tea brokers dashboard
  • Corporate contacts
Interaction Blueprint

User Flow & Wireframes

Luxury Heritage Showcase

Cinematic media grids integrating smooth scrolling effects and text layers detailing estate history.

Automated B2B Request Panel

Elegant multi-step form built with clean validation matrices to capture corporate sample requests.

Final Deliverables

High-Fidelity UI Designs

Gold & Charcoal Redesign

A luxurious visual canvas accented with elegant gold trims, classic typography, and premium card layouts.

Interactive Tea Collection

A custom filter system allowing corporate distributors to browse and filter leaf grades instantly.

Visual Identity

Color Palette & Typography

Orthodox Gold

#C29A5B

Luxurious brand tone representing the absolute premium quality of orthodox teas.

Warm Charcoal

#1F1A14

Background canvas mimicking rich agricultural soil and organic tea leaves.

Ivory Silk

#FAFAFA

Clean typography contrast tone mimicking luxury tea packaging elements.

Typography Scale

H1 / Display

Manrope Light 48px

H3 / Subtitle

Manrope Regular 18px

Body / Paragraph

Manrope Light 14px / 1.8 line-height

Explore the Full Prototype

View the interactive Figma prototype to experience the complete design system and user flows.

View Figma Prototype

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